The Clapa blog
Good outreach starts
with a clearer workflow.
Practical guides for the work before the send, and the conversations after it.
LinkedIn Outreach Strategy: Build One Around Your Real Capacity
Free accounts can message connections and Pages, with documented exceptions. Budget InMail credits, rollover and returns apart from the monthly allocation; a higher Sales Navigator tier does not raise that 50-credit allowance.
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9 of 50 guides
What a LinkedIn InMail Is and When to Send One
An InMail is a paid LinkedIn message that reaches a member you are not connected to. It uses one credit from a paid subscription, and a recipient who turned InMail off cannot be reached at all.
How to Use Sales Navigator to Build a Lead List
Build a list by filtering on job function, title and seniority, saving the search, then adding leads to custom lists. A Core path works without the Advanced-tier Buyer Intent signal, saved leads cap at 10,000 per user, and the list still has to be worked manually.
How to Send a LinkedIn InMail Step by Step
Send an InMail from the introduction section of a profile or as a new message: click More, choose Message, add an optional subject and send. Each send uses one credit, and extra credits cannot be bought mid-month.
LinkedIn InMail vs Message: Which Should You Send
Send a free message to a 1st-degree connection and save InMail for people outside your network who have no free route. An InMail costs one credit and needs the recipient to accept InMail, while a connection note is free but limited to three personalized notes a month on a standard account.
How LinkedIn InMail Credits Work
InMail is a monthly allowance tied to the plan: 5 for Premium Career, 15 for Premium Business and 50 for Sales Navigator per month per user. Credits expire after 90 days, and no extra credits can be purchased outside the monthly allotment.
What a LinkedIn InMail Costs
InMail has no standalone price because it is bundled into a LinkedIn subscription and extra credits are not sold separately. LinkedIn lists Sales Navigator Core at US$119.99 a month for 50 credits, which works out to roughly US$2.40 a credit.
LinkedIn InMail Examples and Templates
A working InMail names one hook about the recipient, makes one point and asks one small question. The three examples here are illustrative, follow LinkedIn's own brevity and personalization guidance, and promise no reply rate.
What LinkedIn Sales Navigator Is
Sales Navigator is LinkedIn's paid B2B prospecting tool, sold separately from Premium. It adds advanced search filters, saved leads and accounts, custom lists and alerts, and includes 50 InMail credits per month per user on every tier.
LinkedIn Sales Navigator Pricing and Tiers
LinkedIn lists Sales Navigator Core at US$119.99 per month or US$1,079.88 per year per license and Advanced at US$159.99 per month or US$1,799.88 per year, with Advanced Plus priced custom. All three tiers include the same 50 InMail credits per user.
Sales Navigator vs Premium: Which to Buy
Buy Sales Navigator when you build and work target lists, and Premium when the job is your own network and profile. Sales Navigator gives 50 InMail credits per user per month against 30 on Premium All-in-One and 15 on Premium Business.
How to Cancel LinkedIn Sales Navigator
Cancel a self-serve Advanced seat as a purchaser admin in Admin Center, a self-serve Core seat via Manage Premium account, a sales-sold seat through your account manager, and an iOS purchase on the device. Messages, saved leads and InMail credits do not transfer, and access ends at the close of the billing cycle.
Is LinkedIn Sales Navigator Worth It?
Sales Navigator is worth it when the value you get from its search, alerts and 50 monthly InMails per user clears the seat price, which LinkedIn lists at US$119.99 a month for Core. Eligible members can start with a free trial; otherwise test one month on a single seat.
Is LinkedIn Automation Against the Rules? What the Policy Actually Says
LinkedIn's help pages bar third-party tools that scrape, modify or automate activity and say users risk account restrictions. That is platform policy, not law, and no safe sending number is published.
LinkedIn Outreach Messages: What to Write at Each Sequence Step
Write a complete first message with one real reason, plus a short note, a value follow-up and a soft close. Keep notes and InMails inside the limits LinkedIn publishes for those formats.
LinkedIn vs Email Outreach: How to Split Your Effort
LinkedIn limits messages and meters InMail credits. For personal Gmail recipients, rules differ for all senders and those sending more than 5,000 messages a day to those accounts. Test the split.
Personalized LinkedIn Outreach at Scale Without Losing the Human Edit
Personalize from a small sheet of reusable inputs: one qualifying fact, one recent signal and one line about you, with a person editing the final sentence before it sends.
LinkedIn Outreach Limits: Connections, Invitations and Messages
LinkedIn does not publish a universal invitation quota. Invitation restrictions can apply to Basic and Premium accounts, non-Premium members get three personalized notes a month, and the message limit has no published number.
What Is the LinkedIn Social Selling Index (SSI) and What It Measures
The SSI is a 0-100 score across four social-selling habits. LinkedIn itself says a high score does not always relate to measurable sales outcomes.
LinkedIn Sales Prospecting: A Team Workflow from List to Handoff
Prospecting ends with a qualified list and a usable handoff record, not a message. Define the account tier and buyer role, capture one signal per prospect, then hand off.
LinkedIn Lead Generation Strategy: A Framework with Metrics
Write down what counts as a qualified lead, choose one or two signal routes, contact those people, and track the conversion between each funnel stage.
LinkedIn Connection Request Messages: How to Write a Note That Works
A connection note has 200 characters to give context, a reason to connect and a polite tone. Anything more belongs in the message after they accept.
How to Send a LinkedIn Connection Request With a Message
Open the profile, choose Connect, add a note, then send the invitation. On mobile use More, then Personalize Invite. A missing note field is a check, including the non-Premium allowance and People You May Know, not proof the field disappeared.
LinkedIn Follow-Up Messages: How to Follow Up Without Nagging
Follow up only when there is a real reason: continue an actual conversation, add something new, and close the loop after two unanswered attempts.
How to Follow Up After No Response on LinkedIn
Diagnose the silence first, then use three touches (a value follow-up, a new angle and a polite close) and stop rather than sending an indefinite drip.
LinkedIn CRM Integration: What It Can and Cannot Do
Native Sales Navigator CRM sync is an Advanced Plus feature; advertising lead capture is separate. LinkedIn also removes saved leads and messages when an account is cancelled.
How to Use LinkedIn Boolean Search (Operators and Examples)
LinkedIn supports AND, OR and NOT in uppercase, quotation marks and parentheses, and nothing more. Below are the operator set, the precedence order, and two strings you can adapt to a target audience.
LinkedIn Advanced Search: How to Filter for People and Companies
LinkedIn's advanced search is the All filters panel on the People tab. Set degree, location, current company and industry, and write the recipe down so you can rebuild the search later.
LinkedIn X-Ray Search: Google Queries to Find Profiles
X-ray search points Google's site: linkedin.com/in operator at profiles with quoted keywords and exclusions. Here are templates, tightening steps, and what Google's Refine searches page does and does not list.
Follow vs Connect on LinkedIn: Which Builds the Relationship You Need
Follow to see someone's public posts; connect to message them for free. A decision table for a B2B goal, plus the Follow-button behaviour that still follows a declined request.
LinkedIn Connection Degrees: What 1st, 2nd and 3rd Mean for Outreach
1st-degree connections are direct, 2nd-degree link to your 1st, and 3rd-degree link to your 2nd. A diagram and a sourced table show who you can message, invite or InMail.
How to Withdraw a LinkedIn Invitation (and What It Costs You)
Open My Network, go to Invitations, choose the Sent tab, and click Withdraw. The recipient is not notified, but you cannot re-invite that person for up to three weeks.
LinkedIn Read Receipts: What the Indicators Actually Mean
A small profile photo means your message was read. "Sent" means LinkedIn sent it — not that the recipient has read or not read it. Read receipts never show for InMail, and the shared toggle hides the activity both ways when it is off.
How to Archive LinkedIn Messages (and Restore Them)
Archiving moves a conversation to the Archived folder, where you can restore it; deleting is permanent. Steps for both, plus bulk archive and the ads that archive themselves.
How to Send a LinkedIn Voice Message (Mobile Only, One Minute)
Record a voice note on the LinkedIn mobile app to a 1st-degree connection: tap the microphone, hold to record, release to send. One minute is the hard cap.
How to Send a Video in a LinkedIn Message (Formats and Limits)
LinkedIn documents video through the media picker and file attachment. Send a clip from the media picker, or attach an MP4 or MOV file up to 20 MB.
LinkedIn Open Profile: What It Is and How to Use It for Outreach
Open Profile is a Premium member's setting that lets anyone message them for free, even without a credit. It is the recipient's choice, it is capped over time, and it is not Open to Work.
LinkedIn TeamLink: Reach Prospects Through Colleagues
TeamLink shows which colleague already knows a prospect so you can ask for a warm introduction. It is an Advanced or Advanced Plus feature, the path appears as a Lead filter, and TeamLink Extend adds colleagues who have no Sales Navigator seat once they opt in.
Sales Navigator Smart Links: Create and Share Links
A Smart Link packages files, images or URLs behind one trackable Sales Navigator link. It needs an Advanced or Advanced Plus account, holds up to 15 files of 200 MB each, and viewers self-identify before viewing, so analytics name who opened it.
How to Save a Search in LinkedIn Sales Navigator and Use the Alert
Turn on the Save search toggle to store your filters and get a weekly email plus homepage alerts when new leads or accounts match. You can keep 50 lead searches and 50 account searches, and editing criteria saves a copy rather than overwriting the original.
Using Sales Navigator Alerts for Job Changes as Buyer Signals
Sales Navigator alerts notify you about your saved leads and accounts, and a role change is a cue to re-research the person, not proof of a buying need. Saved-entity alerts are separate from the weekly saved-search emails.
How to Export LinkedIn Connections to CSV
Export your own connections through Get a copy of your data and Download larger data archive, then open the file from the email LinkedIn sends. Email addresses appear only where each connection allowed it, and you can only export 1st-degree connections.
Who Viewed Your LinkedIn Profile? How Profile Views Work
A free account sees the three most recent viewers from the last 90 days; Premium adds up to 365 days, filters and trends. Viewers who use private mode are never named, even on Premium, and you control how you appear when you view others.
LinkedIn Message Requests: What They Are and How to Manage Them
A message request is a free LinkedIn message you can send to a coworker or shared Group member you are not connected to. The recipient can accept it into the main inbox or decline privately, and the sender is never told about a decline.
A LinkedIn B2B Content Strategy That Supports Lead Generation
Build a content plan from buyer questions, two or three pillars, a few native formats and a cadence you can keep, then measure conversations instead of likes. A post's visibility option is fixed once you share it, so choose it before publishing.
Using LinkedIn Events for Lead Generation
Choose an event type and format at creation, because LinkedIn does not let you change the organizer, event type or format afterwards. Invitations are capped at 1,000 per inviter per week across that person's events, and the native registration form is Pages only and needs a privacy policy link.
How to Optimize Your LinkedIn Profile for Sales Outreach
Rewrite the headline to say who you help and with what, open the About section with the buyer's situation, and feature one resource they can use. Keep every claim checkable, because the profile is a page a prospect may open before replying.
How to Create a LinkedIn Newsletter and Publish a First Edition
Members can create a personal LinkedIn newsletter; Pages need eligible admins and must meet access criteria. Follow the profile or Page setup route, select the newsletter, compose an edition, preview it and publish. LinkedIn recommends a 300x300 logo and 1920x1080 cover.
LinkedIn Sales Navigator Buyer Intent: What the Signal Means
Buyer Intent is an aggregated signal built from activities such as company-page engagement, ad clicks and tagged website visits at a saved account. It tells you which account to research, not that anyone is ready to buy or has agreed to be contacted.
How to Read LinkedIn Post Analytics
Impressions count displays; members reached estimates distinct members and Pages without repeat views. Read social engagement as actions, not buyer intent.