You create a LinkedIn newsletter from your own share box: click Write article near the top of your homepage, open the publishing tool's Manage dropdown, and choose Create newsletter (LinkedIn Help (opens in a new tab)). Any member can do this, and you can run up to five newsletters and publish an unlimited number of editions in each (LinkedIn Help (opens in a new tab)).
The difference between a newsletter and a post
A newsletter is a subscribable channel, not a one-off update. Depending on their settings, subscribers may receive notifications and an email when you publish a new edition (LinkedIn Help (opens in a new tab)). Subscription is the distinction here, not a guarantee that every subscriber receives or reads every edition.
Two mechanics are worth knowing before you start:
- Anyone can discover, read and share a LinkedIn newsletter, and any member can subscribe to one.
- When someone follows you or your Page and a newsletter exists, LinkedIn automatically sends a notification inviting them to subscribe (LinkedIn Help (opens in a new tab)).
Who can create a newsletter
- As yourself: LinkedIn states that all members can create a newsletter about their expertise and interests (LinkedIn Help (opens in a new tab)).
- As a LinkedIn Page: you must be a super admin or content admin of that Page and meet the newsletter access criteria. If you do not see the create option in the admin view, LinkedIn says the Page may not currently meet the criteria (LinkedIn Help (opens in a new tab)).
Before using the Page route, check these access criteria (opens in a new tab):
- The Page has more than 150 followers and/or connections. This makes it eligible for evaluation, not automatically approved.
- It has recently shared original content, such as text, images, videos or articles. If it has not, start by publishing original material as the Page.
- The Page and its admins have a good-standing record under LinkedIn's Professional Community Policies.
For a personal newsletter, use your own account; LinkedIn's access page says all members have access. For a Page, first confirm that you hold one of the required admin roles, then check the Page's audience, recent original shares and standing. Member access does not remove Page prerequisites.
The cap is the same either way: up to five newsletters as yourself or as a Page, and an unlimited number of editions for each one (LinkedIn Help (opens in a new tab)).
Create a newsletter from your profile
These are LinkedIn's steps (LinkedIn Help (opens in a new tab)):
- Click Write article in the share box near the top of your homepage.
- If you are a super admin or content admin of a Page, use the Publish as option to select the account you want to publish from, then click Next.
- In the publishing tool, click the Manage dropdown near the upper right. (You can also use the dropdown next to your name on the upper left.)
- Choose Create newsletter. If you have access to newsletters, this option appears here.
- Fill in the required fields in the Create a newsletter pop-up window and click Done.
Create a newsletter for a LinkedIn Page
LinkedIn documents a separate, Page-specific route (LinkedIn Help (opens in a new tab)):
- Go to your Page super admin or content admin view.
- Click Create in the left menu.
- Click Create a newsletter.
- Enter a newsletter title, select how often you would like to publish, and add a description.
- Upload an image.
- Click Done.
Logo and cover sizes LinkedIn recommends
LinkedIn publishes two image sizes on its newsletter best-practices page (LinkedIn Help (opens in a new tab)):
| Asset | Recommended size |
|---|---|
| Newsletter logo | 300 x 300 pixels |
| Edition cover photo | 1920 (w) x 1080 (h) pixels |
Both are written as "recommended", so treat them as a sensible default rather than a validation rule the tool enforces. The same page also suggests avoiding clipart or generic stock images and notes that images with faces and people tend to resonate more with audiences. You can additionally customise the SEO title and description for each edition so your newsletter appears clearly in search results.
Publish the first edition and what subscribers receive
Use this first-edition checklist after setup. These controls come from LinkedIn's article publishing Help (opens in a new tab) and its Page edition instructions (opens in a new tab), not a live account test:
- Open the editor and choose the destination. From your homepage, click Write article. If Publish as appears, select the publishing account and click Next. In the editor, use the dropdown next to your name at the upper left to choose your personal profile or Page and the newsletter edition rather than Individual article. For a Page, the documented route is Page admin view → Newsletters in the left menu → Write article at the bottom; click your name at the upper left and select the newsletter you want to write an edition for.
- Compose the edition. Use Upload from computer above the title for the cover, enter the edition's headline in Title, then write the body in Write here. The newsletter name and the edition headline are separate choices: check that the headline describes this edition.
- Review before publishing. Use Manage → Preview to read the draft. Check the selected publisher and newsletter, cover, headline, links and body. This check is our editorial recommendation; it is not an automated LinkedIn validation. The personal-article Help documents Manage → Settings for SEO title and description; Page edition Help calls the option SEO settings.
- Publish deliberately. Click Next. For a Page edition, enter a description of the post at the top of the preview. Check it, then click Publish. The article Help also allows commentary in Tell your network what your article is about. This checklist is for immediate publication, not scheduling.
Publishing the first Page edition automatically creates the newsletter page — an overview of your newsletter, your Page information, and a list of editions — which you can share to preview your work (LinkedIn Help (opens in a new tab)).
The notifications follow from there:
- Your Page followers are invited by notification to subscribe once the first edition is published.
- Depending on their settings, subscribers may receive notifications and an email when you publish a new edition (LinkedIn Help (opens in a new tab)).
LinkedIn's guidance is to maintain the publishing cadence you chose so subscribers can engage regularly with your content (LinkedIn Help (opens in a new tab)).
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Plan for the documented first-publication effects: publishing the first Page edition creates its newsletter page and triggers Page-follower invitations (LinkedIn Help (opens in a new tab)).
FAQ
Can I publish more than one LinkedIn newsletter? Yes. LinkedIn allows up to five newsletters as yourself or as a Page, each with an unlimited number of editions (LinkedIn Help (opens in a new tab)).
What size should the newsletter logo be? LinkedIn recommends 300 x 300 pixels (LinkedIn Help (opens in a new tab)).
What size is the edition cover image? LinkedIn recommends 1920 by 1080 pixels (LinkedIn Help (opens in a new tab)).
Do subscribers get an email for every edition? Depending on their settings, subscribers may receive notifications and an email when you publish a new edition (LinkedIn Help (opens in a new tab)).
Can I create a newsletter for a company Page? Yes, if you are a super admin or content admin and the Page meets LinkedIn's access criteria: more than 150 followers and/or connections for evaluation, recent original shares, and good standing for the Page and its admins (creation Help (opens in a new tab), access criteria (opens in a new tab)). The audience threshold alone does not guarantee access.
Sources
- LinkedIn Help, LinkedIn Newsletters (opens in a new tab)
- LinkedIn Help, Create a LinkedIn Page newsletter (opens in a new tab)
- LinkedIn Help, LinkedIn Newsletters best practices (opens in a new tab)
- LinkedIn Help, Subscribe or unsubscribe to newsletters (opens in a new tab)
- LinkedIn Help, LinkedIn Newsletter access criteria (opens in a new tab)
- LinkedIn Help, Write and publish articles on LinkedIn (opens in a new tab)
- LinkedIn Help, Publish articles or newsletter editions as your LinkedIn Page (opens in a new tab)
